You don't need to be a web expert to know if your website is working. You just need to ask the right questions.
Run through this checklist. Every "no" is a problem. Every "yes" is a small win. At the end, you'll know exactly where you stand.
The 10-Question Diagnostic
1. Can someone find their way to contact you in 3 seconds?
Close your site. Open it again. Where's your phone number? Where's your WhatsApp? Where's the button that says "get in touch"?
If it's not obvious without thinking, fix it first. Everything else depends on this.
2. Does your homepage answer "what do you do and who is it for"?
Read your homepage headline out loud. Does it immediately make sense to someone who knows nothing about your business?
If your headline is your company name or something vague like "Quality Solutions for Every Need," it doesn't tell visitors why they should stay.
3. Do you have at least 3 pages of real content?
A homepage and a contact page isn't a website. It's a business card.
Google — and real customers — want to see that you exist beyond one page. At minimum: a clear Services or What We Do page, an About page, and a blog or Insights section with at least a few articles.
4. Does your site load in under 3 seconds on a phone?
Open your website on your own phone right now. Not on your office WiFi — on 4G. How long did it take?
If it's more than 3-4 seconds, you're losing people before they even see what you offer. Singapore mobile users are impatient. They will leave.
5. Does your website look like it was built in the last 3 years?
Outdated design is a trust killer. If your site looks like it was built in 2015, visitors will assume your products and services are equally outdated.
The test: show your website to someone who doesn't know your business. What's their first impression? Enthusiastic, neutral, or "this looks old"?
6. Do you have a Google Business Profile and is it connected to your site?
If you're targeting Singapore customers and you don't have a Google Business Profile, you're missing the most powerful local visibility tool available — and it's free.
Your website and your Google Business Profile should cross-reference each other. Your website should link to your GBP, and vice versa.
7. Does your contact form actually send to a real inbox?
Submit a test message to your own contact form. Did it arrive? Did it go to spam? Did you get an auto-reply letting the sender know you received it?
A broken contact form is more common than you'd think. You could be losing enquiries every single day and never know it.
8. Can you be found on Google when someone searches for what you sell?
Open a private/incognito window. Google your own business name. Can you find yourself?
Now search for the general category you fall into — "restaurant Orchard Road" or "accountant Jurong" or whatever your business is. Do you appear?
If you can't find yourself easily, your customers can't either.
9. Do you have any proof you're real?
Testimonials. Client logos. Case studies. Awards. Years in business. Team photos.
Your website is a stranger's first impression of your business. What evidence do they have that you're legitimate and good at what you do?
If the answer is "not much," that's a gap.
10. Is there one clear thing you want visitors to do?
Every page should have one primary goal. A contact page wants them to reach out. A service page wants them to understand what you offer and feel confident enough to get in touch.
If your site is trying to get people to follow you on Instagram, sign up for a newsletter, read a blog post, AND call you — it's trying to do too much. Pick one. Optimize for that.
Your Score
- 8-10 yes: Your website is working. Keep refining it.
- 5-7 yes: Solid foundation. You have gaps costing you leads.
- 3-4 yes: Your website is probably costing you business. Time to fix it.
- 0-2 yes: You need more than fixes — you need a proper rebuild.
The Most Common Gaps We See
Based on our experience with Singapore SME websites, the three biggest issues are:
- No clear contact path — visitors don't know what to do
- Outdated design — trust is eroding before you get a chance
- No local SEO — Google doesn't know you exist
All three are fixable. None of them require a complete website rebuild — though sometimes that's the fastest path.
If you've scored yourself and you're not where you want to be, talk to us. We'll give you a straight answer on what's worth fixing and what to prioritize.